So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. I dont have any influence! I know thats what I thought the first time I heard it. So, Jennifer, um what's an example of doing it right? That way, you stay in the loop on what is happening in the local area. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. As with follow ups, consistency is the name of the game on social media. 3. Out of 30+ agents in my office, I was one of only 9 to receive this honor! This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Its forcing real estate professionals to pivot their business and make some changes. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Tips For Preparation 1. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. This may also help you earn more business. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Theres really no right or wrong way to segment your list. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. A Simple Definition to Get You Started. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. You arent a clone. Ask them how the yard is working out. How to Nurture Your SOI (+ Free Templates! Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Pay Special Attention to Those Who Matter Most 4. He is CEO of Agent Dominator. Very nice. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. But how many agents actually take that advice? So thank you, thank you, THANK YOU!!! But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Sphere of Influence. Yes, it is true that most people use the internet when they are looking for products and services that they require. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. This is how you reconnect with your sphere of influence database. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. WOW. Dont do that. I was having trouble generating leads and converting those leads into clients. For many, leads are drying up a bit, so you may be feeling a little stuck. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). In addition, it might backfire and cause them to never call on you. In real estate, or any business for that matter, you cant deny the power of the referral. Happy Anniversary to ME! Thank you for using me as your realtor. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Just pick up the phone. This field is for validation purposes and should be left unchanged. (One of my recent clients almost got badly burned by an inflated zestimate!). Look, we get it. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. 6. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Copy all of it into one Excel spreadsheet. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Or consider the methods of Baltimore-based broker and team leader Ron Howard. Ill be happy to do the research and get back to you quickly. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. If you like the SOI/geographic farm script above, youll love our other real estate email templates. That detracts value. You may be hesitant to call them because you havent called them in so long. Then, see if they will need assistance finding a spot that has more room. And you never know where your next lead will come from. Today Im going to tell you, no. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. My clients really love it. That's a good letter! Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Now the client is expecting Jasons call and will be much more likely to have a referral ready. Instead, you should spend your time visiting with several people in a one-on-one manner. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Please let me know if I can help you with anything in the future. For most people, their home is their most valuable asset, and its also their biggest liability. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. You may think that you are so busy that you will never have time to go to another networking event. After all, theres only so much time in the day. March 04, 2012 08:13 AM. emails to my SOI.. just can't do it. Whats the first advice given to new real estate agents? Howd you get into it? Sample Influence Letter. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Truth is, most agents are terrified to start working their spheres of influence (SOIs). Youll see every single time they just as appreciative as everybody else you reach out to. You dont have to be a suited-and-booted business exec to have a great network. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Excellent letter, of course, Marte! Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Youll be shocked at the response. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. make an informed decision when buying or selling a house. Beautiful. Thats the only way you will be able to contact your SOI members 100 times a year. It will cost anywhere from forty to fifty cents per postcard depending upon volume. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? They better like it, or youre going to get blocked! When they got the postcard, they called me. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Part of that, Im sure, is the isolation that many are experiencing. Theres short-term business and there is this big long-term business potential. Its very simple. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages.
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